For Immediate Release
September 8, 2025
Media Contact: Damon Sidur
[email protected]
Letter cites report that 98% of fake online videos are deepfake nonconsensual intimate imagery
BOISE — Attorney General Raúl Labrador joined a bipartisan coalition of 47 state attorneys general in calling on major search engines and payment platforms to take stronger action against the growing spread of computer-generated deepfake nonconsensual intimate imagery (NCII), commonly known as “deepfakes.” In a letter to search engines, the coalition outlines the failures of these companies to limit the creation of deepfakes and calls for stronger safeguards – such as warnings and redirecting users away from harmful content – to better protect the public. In a separate letter to payment platforms, the coalition urges these companies to take bolder action to protect the public by identifying and removing payment authorization for deepfake NCII content.
“The spread of computer-generated intimate imagery targeting women, girls, and children represents a disturbing new form of exploitation that we cannot allow to go unchecked,” said Attorney General Labrador. “Just as our ICAC Unit fights every day to protect children in Idaho from online predators who would exploit and harm them, we must demand tech companies stop enabling the creation and spread of these degrading deepfakes that rob people of their dignity and privacy. Idaho families deserve better than a digital world where predators can weaponize technology to victimize the innocent.”
The spread of computer-generated NCII online poses significant harm to the public – particularly women and girls. It has increasingly been used to embarrass, intimidate, and exploit people around the world, including notable cases involving celebrities like Taylor Swift, as well as teenagers in New Jersey, Florida, Washington, Kentucky, South Korea, and Spain. Although deepfake NCII overwhelmingly targets women and girls, men and boys have been victimized as well. A recent report found that 98% of fake videos online are deepfake NCII.
In their letters, the coalition points to existing industry practices that can be deployed to address NCII. For example, search engines already limit access to harmful content such as searches for “how to build a bomb” and “how to kill yourself.” The attorneys general urged these companies to adopt similar measures for searches such as “how to make deepfake pornography,” “undress apps,” “nudify apps,” or “deepfake porn.” The coalition also urged payment platforms to deny sellers the ability to use their services when they learn of connections to deepfake NCII tools and content and remove those sellers from their network.
Read the coalition’s letter to Search Platforms and Payment Platforms.
Anyone with information regarding the exploitation of children is encouraged to contact local police, the Attorney General’s ICAC Unit at 208-947-8700, or the National Center for Missing and Exploited Children at 1-800-843-5678.
The Attorney General’s ICAC Unit works with the Idaho ICAC Task Force, a coalition of federal, state, and local law enforcement agencies, to investigate and prosecute individuals who use the internet to criminally exploit children.Parents, educators, and law enforcement officials can find more information and helpful resources at the ICAC website,
ICACIdaho.org.
About Raúl Labrador
Raúl Labrador is the 33rd Attorney General of Idaho. The Office of the Attorney General provides legal representation for the State of Idaho. This representation is furnished to state agencies, offices and boards in the furtherance of the state's legal interests. The office is part of state government’s executive branch and its duties are laid out in the Idaho Constitution.
